How to Design an Ecommerce Checkout Flow That Converts
Nowadays I have to do some tasks about UX and I started to read articles about it. Which user flows are more effective? How can I decide which one is best for my situation ?
I found a great article and there is really good tips about UX.
“Don’t even mention the word “register”. Say New Customer or use other similar terminology.”
“Once people start doing something, they feel like they should finish.They’ve already been asked to enter their name, email, and shipping info (which ideally is the same as billing address, so they don’t need to type it again).Same principle applies for form fields – start with the easier fields first, like name. Credit card number field is the hardest so it should come last.”