The $300 Million Button
https://articles.uie.com/three_hund_million_button/
To be honest, I never thought before that User Experience is so important for business and customers. The reason for this lack of knowledge is that mostly worked about back-end and enjoy it. Nowadays, I am working about UI and UX and I have learned so many little things which are very interesting and amazing. I think after now I can’t ignore UX power!